Social Media Policy

Missouri S&T recognizes that social media is a way to raise awareness of our university, tell our story and build relationships. While there can be immediate benefits, social media platforms that span our university must be aligned with our social media brand standards, including brand identity and voice. We are all responsible for upholding the stellar reputation of our university by ensuring social content is professional, inclusive, reflective of our mission and brand, and compliant with policies established by the University of Missouri System.

policy resources

Chapter 200: Student Conduct: https://www.umsystem.edu/ums/rules/collected_rules/programs/ch200

Chapter 300: Faculty Bylaws: https://www.umsystem.edu/ums/rules/collected_rules/faculty/ch300

Chapter 600: Equal Employment and Educational Opportunity: https://www.umsystem.edu/ums/rules/collected_rules/faculty/ch300

Collected Rules and Regulations: https://www.umsystem.edu/ums/rules/collected_rules

 

Official presence

Marketing and communications is responsible for the university’s official presence in social media.  We create content for and maintain the following social media sites:

 

Objectives

Missouri S&T’s presence in social media is designed to accomplish the following objectives:

  • Connect and build relationships with key audiences, such as prospective students, current students, alumni, parents, faculty and staff, donors, media and legislators.
  • Provide additional channels for key audiences to communicate and interact with the university.
  • Extend the university’s reach and influence online by sharing timely, engaging content.
  • Provide additional channels for audiences to receive official university information, such as updates from alert.mst.edu.
  • Monitor the university’s reputation in the social media sphere.


Starting a university-affiliated social media site

Social media is an extremely fast and open medium. In many cases, a step-by-step approach in which you learn to use the different tools as an observer first prior to creating accounts is advisable. The first step to participate is to listen.

In addition to the constantly changing social environment, page creators are responsible for the content on the page. You are responsible for the content posted on your site, and you are expected to maintain and monitor the page to uphold the reputation of our university while providing engaging content that provides your audience with the best experience. 

Before you get started in social media, think about it from a marketing standpoint. Ask yourself the following questions:

  • Who is my audience? Are you primarily trying to reach current students? Prospective students? Alumni? Defining your audience is the first step before creating an account.
  • Do I need to be on multiple platforms, or is one platform in particular better for the demographic I want to reach? Each audience has different interests and responds to different
    messages and different social media platforms.
  • What do I want to accomplish with this audience? How will social media help me accomplish my goals?  
  • How am I measuring success on social media? Develop the right metrics to measure how well you're meeting your goals.

Disclaimers – Many social media users include a prominent disclaimer saying who they work for, but that they're not speaking officially. This is good practice and is encouraged, but don’t count on it to avoid trouble - it may not have much legal effect.All eletronic content supercedes print documents, such as pdfs, on the mst.edu domain.

This work is licensed under the Creative Commons Attribution-Noncommercial 3.0 United States License. View a copy of this license. Send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. Portions of this document were created with the assistance of http://policytool.net.

Prepared by Missouri S&T marketing and communications
marketing@mst.edu
Revised February 5, 2019