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Social Media Policy
Missouri S&T recognizes that social media is a way to raise awareness of our university, tell our story and build relationships. While there can be immediate benefits, social media platforms that span our university must be aligned with our social media brand standards, including brand identity and voice. We are all responsible for upholding the stellar reputation of our university by ensuring social content is professional, inclusive, reflective of our mission and brand, and compliant with policies established by the University of Missouri System.
Chapter 200: Student Conduct: https://www.umsystem.edu/ums/rules/collected_rules/programs/ch200
Chapter 300: Faculty Bylaws: https://www.umsystem.edu/ums/rules/collected_rules/faculty/ch300
Chapter 600: Equal Employment and Educational Opportunity: https://www.umsystem.edu/ums/rules/collected_rules/faculty/ch300
Collected Rules and Regulations: https://www.umsystem.edu/ums/rules/collected_rules
Marketing and communications is responsible for the university’s official presence in social media. We create content for and maintain the following social media sites:
- Facebook – www.facebook.com/MissouriSandT
- Twitter – www.twitter.com/MissouriSandT
- Instagram - www.instagram.com/MissouriSandT
- YouTube – www.youtube.com/MissouriSandT
- LinkedIn – www.linkedin.com/missourisandt
- PhotoShelter - https://missourisandt.photoshelter.com/
- Joe Miner on Facebook – www.facebook.com/JoeMiner
Missouri S&T’s presence in social media is designed to accomplish the following objectives:
- Connect and build relationships with key audiences, such as prospective students, current students, alumni, parents, faculty and staff, donors, media and legislators.
- Provide additional channels for key audiences to communicate and interact with the university.
- Extend the university’s reach and influence online by sharing timely, engaging content.
- Provide additional channels for audiences to receive official university information, such as updates from alert.mst.edu.
- Monitor the university’s reputation in the social media sphere.
Starting a university-affiliated social media site
Social media is an extremely fast and open medium. In many cases, a step-by-step approach in which you learn to use the different tools as an observer first prior to creating accounts is advisable. The first step to participate is to listen.
In addition to the constantly changing social environment, page creators are responsible for the content on the page. You are responsible for the content posted on your site, and you are expected to maintain and monitor the page to uphold the reputation of our university while providing engaging content that provides your audience with the best experience.
Before you get started in social media, think about it from a marketing standpoint. Ask yourself the following questions:
- Who is my audience? Are you primarily trying to reach current students? Prospective students? Alumni? Defining your audience is the first step before creating an account.
- Do I need to be on multiple platforms, or is one platform in particular better for the demographic I want to reach? Each audience has different interests and responds to different
messages and different social media platforms.
- What do I want to accomplish with this audience? How will social media help me accomplish my goals?
- How am I measuring success on social media? Develop the right metrics to measure how well you're meeting your goals.
- Follow Missouri S&T graphic identity and editorial standards – Use the Missouri S&T logo or signature and, in text, use the correct university name (Missouri S&T ir S&T, not MS&T or MST, etc.).
- Follow all campus and UM System computing policies – Your use of social media should comply with Missouri S&T’s Internet Usage Policy and the University of Missouri System’s Acceptable Use Policy as it pertains to internet usage and the use of mobile devices. Social media users should be familiar with other Missouri S&T computing and usage policies.
- Follow all campus and UM System policies regarding privacy, personnel, records, etc. – Do not post confidential or proprietary information about Missouri S&T, students, prospective students, faculty, staff, alumni, business partners or research partners. Employees using social media on behalf of the university still must follow all applicable federal requirements such as FERPA and HIPAA, as well as NCAA regulations. Adhere to all applicable university privacy and confidentiality policies. Employees who share confidential information do so at the risk of disciplinary action or termination. View a listing of policies, procedures and regulations governing Missouri S&T and the UM System.
Disclaimers – Many social media users include a prominent disclaimer saying who they work for, but that they're not speaking officially. This is good practice and is encouraged, but don’t count on it to avoid trouble - it may not have much legal effect.All eletronic content supercedes print documents, such as pdfs, on the mst.edu domain.
This work is licensed under the Creative Commons Attribution-Noncommercial 3.0 United States License. View a copy of this license. Send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. Portions of this document were created with the assistance of http://policytool.net.
Prepared by Missouri S&T marketing and communications
Revised February 5, 2019