Art direction and layout

The impression given by a publication depends heavily on its design and layout: the size, shape, type of paper, colors, artwork and arrangement of material chosen. Our staff designers will consider your suggestions and preferences along with the publication's practical demands and our general design guidelines, which give a unified appearance to all Missouri S&T publications. Our publications are designed and laid out using InDesign software.

Five tips and tricks to improve design

  1. Pay attention to line length: Line length refers to the width of a block of text. Try to limit line length to 30-50 characters. Keep sentences short, succinct and clear. Sentences should ideally be no longer than 10-15 words.
  2. Consider columns: Use columns only if each column will be at least 40-50 characters in length – columns any narrower are difficult to read.
  3. Minimize fonts: To keep your document looking clean and unified, use no more than two to three font styles per document. The ITC Berkeley and Univers families of type fonts are the two recommended for use in program, department, division and university-level print communications.
  4. Keep it organized: Display information in a logical, organized manner. Be clear about what you want the reader to do or learn, and take them through the steps to get there.
  5. Consider images and photos: Limit the number of images you put on a page; too many on one page can be overwhelming. Small images can get lost. Make sure images are not too abstract or difficult to understand. Consider using captions to explain the images and how they relate to the materials being presented. Also, don't stretch the images to fit your space. Always maintain the photo's original ratio. When using the S&T logo, be sure to use the high-resolution format and maintain it as originally drawn and proportioned.

How to prepare photos for printing

  1. Convert all RGB files to CMYK
  2. Make sure they are not stretched
  3. Save all photos at 300 dpi or better
  4. Ensure all images are owned by the university or otherwise permitted for print production
  5. Make sure all files are packaged together and linked