Thinking of using video to tell a story? Videos are an excellent way to evoke emotion and create empathy, and even short videos require investing significant time and technical expertise to ensure a quality production. It takes time to plan, shoot and edit a quality video, so you should start planning your video project two or three months ahead.
Before you decide to create a video project yourself, consider whether your project could be created in partnership with another campus department. Two groups on campus produce videos for campus use: marketing and communications and the Center for Faculty Excellence (CAFE). Due to the increased demand (and limited staffing) for videos, marketing and communcations, and CAFE review requests jointly, then determine where the requested project best fits in terms of workload and purpose. Once decided, the appropriate department will contact the person making the request to see how we can best proceed.
Before you pick up a video camera or cell phone, there are a few things you can do to save time. It’s critical to know the story you’re trying to convey. What’s the theme and key messages you want to articulate? How should your audience feel watching the video and what information should they take away?
Once you have a plan for your video, you’re ready to begin the production process! A key rule to keep in mind is to “show, don’t tell.” Keep your message simple and concise, and be sure you have strong visual elements. Here are a few tips to keep in mind.
In general, you don’t want to overdo effects within one video. What looks cool the first time might not look so cool the fifth time we see it in a video.
Whether you plan to post to your website or social media sites like YouTube, Facebook or Instagram, there are a few questions worth answering.
Need help embedding a YouTube video into your website? Watch our tutorial.
In general, only content that is likely to appeal to a broad, global audience will be posted on the university’s primary YouTube channel.
Although there is no limitation to the length of video you can post, consider keeping your videos short (2 minutes or less).
Videos on Twitter must be 2 minutes and 20 seconds or less. Consider limiting your videos to just the highlights, and keep to 30 seconds or less as Twitter viewers tend to watch for shorter periods of time. You can upload videos up to 15 MB (sync) / 512 MB (async) within the length limits.
Instagram has a 1-minute video limit, and square videos perform better than the standard 1920 pixels x 1080 pixels. Although videos can be longer on IGTV, keep the most important information in the first 60 seconds as many viewers will not continue to watch after transitioning to IGTV. Instagram Stories offer an alternative method for distribution, and videos are broken into 15-second cuts. If you plan to distribute through Instagram Stories, shoot your video vertical (1080 x 1920).
Social media considerations