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The first impression given by a publication depends heavily on its design and layout: the size, shape, type of paper, colors, artwork and arrangement of material chosen. Use these tips and tricks to help improve your design.
Line length refers to the width of a block of text. Try to limit line length to 30–50 characters. Keep sentences short, succinct and clear. Sentences should ideally be no longer than 10–15 words.
Use columns only if each column will be at least 40–50 characters in length — columns any narrower are difficult to read.
Keep your document looking clean and unified by using only two to three font styles. Tungsten is our primary sans serif typeface and Orgon Slab is our primary serif typeface. Visit our Brand Resources for more information.
Choose two or three colors from the S&T brand color palette to keep a clean and consistent look in a document. Color should be used to enhance the messaging, unify spreads and support visual hierarchy.
Display information in a logical, organized manner. Be clear about what you want the reader to do or learn, and take them through the steps to get there.
Limit the number of images on a page and make sure they aren't too abstract or difficult to understand. Use captions to explain images and how they relate to the materials being presented. Also, don't stretch the images to fit your space, always maintain the original ratio.