- Meet the Team
- Brand Resources
- Photos and Video
- News and Events
- Web and Interactive
- Casting Call
Making a Homepage
Sometimes it is tempting to put all of your information up front, jamming as much content onto the page as it will hold, and totally ignoring an information architecture. But that's not the best way for users to navigate your site. Take time to categorize your site's content for its users and use that as way to drive them to other pages from your homepage. Whether it's in the form of a heading, link, or description, you'll be able to use the categories you create as a way inform the users about the structure of your site.
Think about your audience
Use your homepage as a way to cater to the site's users by informing them of the different types of content on your site.
- Use content to drive users to the pages they find most important.
- Use headings as a way to categorize the content for users.
- Use a voice that speaks to audience.
Use some imagery
- Use photography with faces to connect with your audience.
- Or use a photo of some campus scenery with a short welcoming message.
Keep it simple
Think about the purpose of your content. Is it to inform or for some type of action? Once you've determined that you'll be able to simplify it to the most basic form.
- Users view short snippets of information as more important.
- Users scan the page and use headings to determin which part of the page to focus on.
- Provide basic explanations if needed to drive users to content important to them.